If you are a small business owner looking to grow your online audience without spending a fortune, what options do you really have?
If you have experimented with Facebook ads to no avail given up on all the blog posts you thought would bring massive traffic to your website that failed miserably; Lead Magnets are to your rescue!
What the heck are these and how can they help you? This quick read would give you all the answers.
Gather Customer Data Without Hassle
Everyone loves free stuff, and this is where lead magnets come in. They incentivize the entire play of giving up information, where the customer gets a freebie and you get their data – win, win!
A modest e-book that is free to download can be a lead magnet. Well, given that it is set up to be downloaded after a customer enters his name, e-mail, and any other data you need.
Lead magnets are so much more effective than traditional lead collection methods because they play on the basic human psychology of wanting something for nothing.
How Can They Help Your Business?
Minimum Investment
Countless Options
Choose from a plethora of options, from peppy infographics and charts to checklists and e-books. Lead magnets are the optimum growth tools for small businesses because despite being mostly free, they offer high value and no risk.
Depending on the type of business you run and the target market you want to capture, a lead magnet can be selected and altered. For instance, if you sell electrical supplies, you can share a free downloadable electrical checklist with your readers. The electricians who visit your site get value for free, and you collect the contact details of every single of them who downloaded it!
Automated Leads
All you need to do is design the lead magnet, sync it with a landing page and it is ready to go! It is versatile, in that you can put it up on your website, link it with a YouTube tutorial or share it on your social media profiles, it works regardless.
With a little e-mail marketing or other methods of outreach, you can have customers sending you their data, in no time! The entire system works like clockwork, all the time.
Whether it is a business tool, software, or something as simple as a PDF checklist, lead magnets can get you from zero to unlimited leads in no time. Click here to check out our free lead-magnet templates to help you get started.
